What we can also see from this comparison is, that even at the lowest point the search term “boots” is more popular than the search term “sandals” at it’s highest. Let’s see how the search term “boots” compares to something we would deem opposite, for example, keyword “sandals”.Īs we can see, the search term “sandals” raises in popularity towards summer and decreases as the winter season approaches. Step 2: Analyze results and change variables according to your needs.įor example, if we view the popularity of the search term “boots” over the past 12 months, we might want to see, if the same trends have been there for a longer period.Īs you can (expectedly) see, our assumption was confirmed by the data from Google Trends. Make sure you don’t choose a topic, because topics and search terms are measured differently. Let’s use Google Trends to confirm our thesis. Common sense tells us that boots would be more popular in autumn and winter seasons and less popular in spring and summer. Use Google Trends to determine seasonal patternsĭo you want to find out what kind of seasonality occurs in your industry to better plan advertising activities? Google Trends is a great tool to help with that, here’s how you do it. It’s just showing what people interested in your chosen category are also searching for.Ģ. You might find completely unrelated things, especially within the Rising category. Step 5: Explore topics and search queries.
For example, if you work in marketing, you might choose the Advertising & Marketing category. If you want to see more overarching topics of your industry, choose a longer time frame and if you want to discover newer topics or queries, choose a lesser time frame. Step 3: Choose the time range you want to research. You can focus on a whole country, state or a city – possibilities are endless here. Step 2: Select the Region you want to explore.
Here’s how you can find popular topics and search queries in your industry. Google Trends can help you discover popular topics you might have missed in your industry. Use Google Trends to find popular topics in your industry
#Google search popularity graph how to
Here are 4 methods on how to use Google Trends of market research. Google Trends can also be used to discover spikes in keyword search volumes which are usually triggered by real-world events. Google Trends gives users the possibility to analyze search term popularity over time, explore similar keywords and compare how popular a search term is in different regions of the world.
#Google search popularity graph free
Google Trends is a free tool developed by Google that shows users how often different search terms are entered into Google’s search engine compared to total search volumes over chosen time periods. In this article, we will focus on how to use Google Trends for market research. Thanks to the widespread usage of the internet, market research tools have become more accessible to all businesses. Unfortunately, many of the market research methods can be expensive and extremely time-consuming. Market research is incredibly important for businesses of all sizes.
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